Bank marketing (example of), diploma

TABLE OF CONTENTS

P.

INTRODUCTION 3


1. Features and content of bank marketing 6

1.1. The essence and principles of bank marketing 6

1.2. Objectives of marketing services in the bank and its organizational structure 10

1.3. Marketing strategy of the bank 19

2. Analysis of the activities of "Tatfondbank" marketing 28

2.1 Characteristics of the bank's activities 28

2.2 Analysis of working with clients in the bank 36

2.3 Analysis of the products and services offered by the bank 43

2.4 Analysis of the marketing activities of the bank 48

3. Improvement of activities of "..." in marketing 52

3.1 The main directions of improvement of the marketing activities of the bank 52

3.2 Activities related to the increase in the bank's customer loyalty 69

3.3 Improving the customer service 79


CONCLUSION 86

REFERENCES 90