Marketing Synergy Test - All Answers 2024- 70 questions with answers. Results Excellent 90-100 points
1. The marketing concept of "Production Improvement" is that the main efforts are focused on ...
2. It is not true that the positioning formula can include ...
3. It is not true that the types of marketing research are ...
4. It is not true that the key parameters of the effectiveness of marketing communications include ...
5. Strategies according to the I. Ansoff matrix include ...
6. Among the main functions of marketing in the company are ...
7. Based on the results of the “product - market” matrix, as a result, you can get a choice
8. New product development technology includes...
9. The criteria for segmentation of legal entities include ...
10. The concept of "Product Improvement" marketing is that the main efforts are focused on ...
11. The functional specialist strategy is...
12. The positioning formula includes...
13. In the media plan, companies usually paint ...
14. ... can be attributed to extra-curricular research
15. Strategic planning requires ... type of analysis
16. Primary sources of information include ...
17. Secondary sources of information include ...
18. Work on marketing research begins ...
19. The concentration strategy is...
20. The role of marketing communications - in ...
21. The positioning strategy "offering a solution to a problem" is a strategy that ...
22. ... can be attributed to desk research
23. The "concentration" strategy (according to M. Porter) is ...
24. The concept of social and ethical marketing is that the main efforts are focused on ...
25. Indicators such as relate to qualitative indicators of the target market
26. ...refer to the microenvironment of the company
27. With the help of a marketing system, you can solve problems such as
28. Among the key parameters of the effectiveness of marketing communications - ...
29. The strategy of "differentiation" (according to M. Porter) is ...
30. It is not true that the criteria for evaluating the chosen strategies include ...
31. The "price leader" strategy (according to M. Porter) is ...
32. Viral marketing is...
33. PR (PR) includes ...
34. The issues of forming a commodity policy include
35. The criteria for segmenting individuals include ...
36. Pricing strategies such as “...” refer to new products
37. Ways to prevent price wars include ...
38. To calculate the cost and break-even point, you must have ...
39. The concept of marketing "Intensification of commercial efforts" is that the main efforts are focused on ...
40. The formation of a sales system (configuration of sales channels) includes ...
41. The strategy of selective specialization is
42. It is not true that the analytical function of marketing includes...
43. Metrics such as ... refer to quantitative indicators of the target market
44. Geographic pricing strategy means pricing
45. Buyers´ sensitivity to price decreases when...
46. Customer chooses a product or service...
47. Communication policy includes ...
48. The effectiveness of marketing activities is evaluated by ...
49. It is not true that the evaluation of the effectiveness of marketing activities includes ...
50. The criteria for evaluating the selected strategies include ...
51. The list of strategies on the matrix "product - market" includes the strategy "..."
52. The second stage of the product life cycle - "..."
53. It is not true that the stages of the product life cycle include
54. There are ways to change the price, such as...
55. ... refer to the company´s macro environment
56. Projective research techniques include ...
57. It is not true that the list of strategies according to the "product - market" matrix includes the strategy "..."
58. The role of sales channels is...
59. When entering the market, it is recommended to use ...
61. The result of market segmentation can be considered ...
62. Among those who can participate in the expert definition of consumer segments as experts are specialists in ...
63. Competitiveness (according to M. Porter) is ...
64. The most effective tools for a network of intermediaries include ...
65. Price is ...
66. Among the components of the matrix of distribution of regions into categories (Peter R. Dixon) -
67. Customer value includes factors such as ...
68. The concept of targeted marketing is that the main efforts are focused on….
69. The "characteristics and attributes" positioning strategy is a strategy that
70. The result of the assessment of the company´s external environment is a list ...
No feedback yet