Practice #4
Content: KeysySituatsionny_praktikum_4_1000_r (1).rar (35.93 KB)
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Task 1
What demand-based pricing methods are used in the following situations?
1. You sell products in an assortment group at a price that only slightly covers the cost of their production, in the hope that customers will also buy products from other, more profitable assortment groups
2. You sell goods (services) at such a price that customers, when purchasing them, think that they are making a bargain
3. You sell goods (services) at such a price that customers think that a high price means high quality
4. You sell goods (services) at a price they can pay
5. You sell a set of pen, pencil, notepad to customers at a discounted price
6. You set a high enough price for a product that customers know almost nothing about
Task 2. Dangers of sharp price changes
The price level turned out to be too high for the consumer, and the product is not sold.
How to balance the interests of the seller and buyers with the help of price? - The easiest way to calculate the equilibrium price is to compare the level of supply and demand for a particular product or service by collecting data in a table. To do this, you will need information for a specific period by region, district or locality, depending on the volume of expected sales. What role does price change play in increasing sales? Choose the correct answer and explain under what conditions this is true?
Depict graphically the process of restoring the equilibrium price.
Task 3. Price and market conditions
The company invested in the development of the production of its product X capital in the amount of 240,000 USD. and expects to make a profit through prices of 10% next year. At the same time, variable costs for the production of this type of product at this enterprise amount to 1050 USD, and fixed costs are at the level of 90,000 USD.
An analysis of the economic situation made it possible to formulate two scenarios for the development of the market and the forecast for sales of product X.
• pessimistic scenario – sales at the level of 90,000 units;
• optimistic scenario – sales at the level of 150,000 units.
Task: Calculate the price levels for product X.
a) the price limit
b) breakeven price;
c) target price.
What profit can the enterprise receive under different options for the development of the economic situation?
What demand-based pricing methods are used in the following situations?
1. You sell products in an assortment group at a price that only slightly covers the cost of their production, in the hope that customers will also buy products from other, more profitable assortment groups
2. You sell goods (services) at such a price that customers, when purchasing them, think that they are making a bargain
3. You sell goods (services) at such a price that customers think that a high price means high quality
4. You sell goods (services) at a price they can pay
5. You sell a set of pen, pencil, notepad to customers at a discounted price
6. You set a high enough price for a product that customers know almost nothing about
Task 2. Dangers of sharp price changes
The price level turned out to be too high for the consumer, and the product is not sold.
How to balance the interests of the seller and buyers with the help of price? - The easiest way to calculate the equilibrium price is to compare the level of supply and demand for a particular product or service by collecting data in a table. To do this, you will need information for a specific period by region, district or locality, depending on the volume of expected sales. What role does price change play in increasing sales? Choose the correct answer and explain under what conditions this is true?
Depict graphically the process of restoring the equilibrium price.
Task 3. Price and market conditions
The company invested in the development of the production of its product X capital in the amount of 240,000 USD. and expects to make a profit through prices of 10% next year. At the same time, variable costs for the production of this type of product at this enterprise amount to 1050 USD, and fixed costs are at the level of 90,000 USD.
An analysis of the economic situation made it possible to formulate two scenarios for the development of the market and the forecast for sales of product X.
• pessimistic scenario – sales at the level of 90,000 units;
• optimistic scenario – sales at the level of 150,000 units.
Task: Calculate the price levels for product X.
a) the price limit
b) breakeven price;
c) target price.
What profit can the enterprise receive under different options for the development of the economic situation?
What demand-based pricing methods are used in the following situations?
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