Problem Solving Workshop #3
Content: Praktikum_po_resheniyu_zadach_3_Dlya_27_01_2023_1.docx (14.29 KB)
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Decide on the choice of distribution channel according to the efficiency criterion (million rubles):
- zero level channel: maintenance costs
and operation of its own retail trade network - 150; distribution costs (wholesale and marketing and retail) - 100; profit
from the sale of goods - 500;
- single-level channel (direct links with retail trade): distribution costs (wholesale, marketing, transit) - 60;
profit - 300;
- two-level channel (manufacturer sells goods to a wholesale intermediary): distribution costs (sales) - 40; profit - 120.
In your answer, formulate at least three reasons why you choose this particular channel of distribution.
- zero level channel: maintenance costs
and operation of its own retail trade network - 150; distribution costs (wholesale and marketing and retail) - 100; profit
from the sale of goods - 500;
- single-level channel (direct links with retail trade): distribution costs (wholesale, marketing, transit) - 60;
profit - 300;
- two-level channel (manufacturer sells goods to a wholesale intermediary): distribution costs (sales) - 40; profit - 120.
In your answer, formulate at least three reasons why you choose this particular channel of distribution.
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