Positioning analysis should answer the question of,
· why profitability of some companies is higher than the industry average
· what are the prospects for the development of the industry
A. A. Thompson and A. J. Strickland give their definition of the firm´s strategy, according to which the strategy is …
· a set of main goals and the main ways to achieve these goals
· the final state to be reached after a long period of time
A. Chandler believes that the strategy is ...
· Defining the main long–term goals and objectives of the enterprise and approving the course of action, allocating the resources necessary to achieve these goals
· A combination of the goals (results) pursued by the firm and the means (methods) by which it intends to achieve them
Within the framework of strategic marketing, the first thing a firm defines is …
· mission
· sales volume
· the level of fixed costs
Within the framework of strategic marketing …
· the company´s mission is being clarified
· goals are defined
There is such a type of strategy n
It is possible to note such a type of competition as
· species
· varietal
Marketing audit is
· systematic study of the company´s environment, goals, strategies and activities in order to identify problems and opportunities, as well as to develop proposals for drawing up an action plan aimed at improving the efficiency of the company´s sales level
· systematic study of the company´s environment, goals, strategies and activities in order to identify problems and opportunities, as well as to develop proposals for drawing up an action plan aimed at improving the effectiveness of the company´s marketing
The Boston Consulting Group (BCG) Matrix is a tool for ... analysis and planning
· Strategic
· Tactical
· Operational
It is not true that strategy... refers to competitive strategies
It is not true that ... is a determinant of strategic marketing
It is not true that the absence of ... refers to the behavioral criteria for the existence of an organization
It is not true that ... refers to the conditions defined by
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