Test "Marketing in the hospitality industry answers" MFPU Synergy, MIT, MOI, MosAP. 87/100 points. All answers are highlighted in the file, the questions are listed below:
1. A business special event, which has a rather rigid, standardized format and practical focus, is ...
2. Tight demand management…
3. The method of researching materials published in the media, used to assess the qualitative and quantitative presence of a company (person, brand, idea) in the press, is ...
4. The goal of strategic marketing is...
5. The set of elements that ensure the unity of the appearance of all objects related to the company (logo, trademark, color palette, font) is ...
6. Goods of the hospitality industry can only be consumed directly at the place of their production, and therefore their offer differs ... in production
7. The image of the subject in the public mind is ...
8. The turnover rate is the quotient of the total number of visitors divided by ... attendance
9. A newsletter intended for newspapers, magazines, radio and television editorial offices, from which they can obtain information of interest to them, is ...
10. Competitiveness is...
11. Holidays and days of the week, event, thematic calendar, availability of attractions, weather conditions - all this refers to ... factors
12. The retreat strategy in the matrix of the Boston Consulting Group corresponds to the position ...
13. If a dinner with a show program and dancing is planned, the number of guests is 100 people, then the optimal area for this event is ...
14. A dinner party or gala dinner arranged in honor of a certain person or event - ...
15. Demand forecasting is...
16. Data from a survey of consumers about their intentions in the market ...
17. Marketing puts production in a functional dependence on the volume and structure of demand at ... level
18. Factors such as the overall capacity of the service market, cash income, the structure of consumer income and expenditure, the number of days off belong to the group ...
19. Sex and age composition of consumers, taking into account the number in age and sex groups, their level of education, nationality, religion - all this belongs to the class of ... factors
20. Market conditions are ...
21. If restaurant A advertises restaurant B, while restaurant B promotes the services of restaurant A, then this type of interaction is ...
22. Marketing can be defined as...
23. Communication is...
24. The most beneficial way to promote an event is to attend it...
25. A product in the hospitality industry…
26. Market segmentation is...
27. A method of preliminary or operational registration of guests at an open event in a limited space is ...
28. A stable false image of the subject, formed in conditions of deliberate or involuntary deficiency and (and) inconsistency of information about the subject among the public, is ...
29. The main advantage of questionnaires over interviews is ...
30. A popular and profitable way to finance an event is ...
31. A certain group of people, consisting of potential consumers of goods (buyers and customers), to whom an advertising message is addressed, is ...
32. A special event held for the purpose of disseminating some information and / or displaying some goods or services is ...
33. The condition for the effectiveness of segmentation is ...
34. The modeling of buying behavior is based on ...
35. A synonym for the concept of FAQ is ...
36. If a new product resembles the old product in its appearance, but has a number of new properties or generally has other characteristics, this is diversification ...
37. A firm´s marketing opportunity is...
38. A firm´s marketing environment is...
39. Management activities in the marketing department are carried out at three levels (top to bottom) - ...
40. A spectacular, spectacular object, number or performer that attracts the attention of people is ...
41. A concept that is logically unrelated to the others - ...
42. A concept that is logically unrelated to the others - ...
43. The main document of any event is ...
44. Lightcheck is...
45. The decoration with the company logo, located on the back of the stage, against which the presenters, presidents of companies, stars, are
46. Placement of logos, backs, emblems and other attributes of the company is aimed most of all at the audience ...
47. Music piece associated with the brand - ...
48. Choosing a partner on a competitive basis to solve a specific marketing problem or provide a range of services is called ...
49. PR is the activity of organizing and ensuring communication of the subject with ...
50. A special event, carried out in a discussion form, the main purpose of which is to convey information, is ...
51. ... - a special event taking place as a mass festival, showing the achievements of musical, theatrical, pop or any other art or achievements in any other field
52. An indoor or outdoor mass entertainment musical special event is...
53. The positive notoriety of the subject among his public is called ...
54. The process of popularizing the brand and fixing its positive image in the minds of target audiences - ...
55. Information that over the past week 9 references with a total area of 0.9 p.l. were published in print sources, 3 stories with a total duration of 10 minutes were broadcast on television, a press release of the action was posted on 5 websites - this is ...
56. Activities aimed at achieving certain goals with given time limits, money (resources) and the quality of the final results are ...
57. The main feature, characteristic or property inherent in a product, which distinguishes it favorably from competitors and is attractive to consumers - ...
58. An event can be considered successful if ...
59. The principle on which the idea of organizing the “First All-Russian Semolina Porridge Festival” is based is called ...
60. Brief is ...
61. Video broadcasting to music, a selection of video sequences in accordance with musical accompaniment is ...
62. The event can be considered fully completed after ...
63. ... can be considered a "eternal news maker"
64. The totality of products and services necessary for the consumer to ensure its reproduction, functioning and development is ...
65. Marketing in the hospitality industry is characterized by the implementation of ...
66. Goals of the company and marketing goals ...
67. The first stage of preparation for any event is ...
68. Based on imitation, the process of including the audience in the rhythmic and emotional context of the ongoing action - ...
69. A deliberately prepared false information model of a subject, distributed among the public of this subject and aimed at forming its false image in accordance with the interests of its creator, is ...
70. Quality goals of the hospitality enterprise: ...
71. Market coverage methods include…
72. A set of elements that ensure the unity of the appearance of all branded objects (logo, trademark, color palette, font) is ...
73. The historical prerequisite for the emergence of marketing is:
74. The essence of the concept of "socio-ethical" marketing is that:
75. External marketing microenvironment includes forces and factors
76. According to one theory of motivation to satisfy our needs, there is a statement that a person is not able to fully understand the motives of his actions. This point of view belongs to:
77. Market conditions are ...
78. The role of statistics in marketing research is:
79. The browser is...
80. Holidays, working days and days off, event, thematic calendar, availability of attractions, weather conditions - all this refers to ... factors
81. The goal of strategic marketing is ...
82. The global network is ...
83. Information security refers to ...
84. A local network is ...
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