Management and marketing in modern healthcare
Content: Менеджмент и маркетинг в современном здравоохранении ОТВЕТЫ.zip (241.13 KB)
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SYNERGY Management and marketing in modern healthcare (Answers to the test) 87/100 points
Collection of answers.
After purchase, you will receive a file with answers to the questions listed below:
1. Promotion of a healthy lifestyle, campaigns against smoking, drug addiction, family planning campaigns, etc. are all related to marketing ...
2. ... is the analysis, planning, implementation and monitoring of activities designed to establish, strengthen and maintain profitable exchanges with target customers in order to solve certain organizational problems: making a profit, increasing sales, increasing market share
3. Marketing ... is carried out with the aim of attracting vacationers and those wishing to receive a course of treatment in sanatoriums and medical institutions in specific climatic and geographical zones, cities, regions of the country
4. The product (service) becomes well known on the market at the stage ..., therefore, the task of the institution is to stay at this stage as long as possible: increase marketing costs for advertising, improve quality, improve service, reduce prices
5. In the broadest sense, marketing ... is a system of principles, methods and measures based on the collective study of consumer demand and the targeted formation of proposals for medical goods and services by the manufacturer
6. Under ... it is necessary to understand activities aimed at obtaining complete information about the needs of the population in various types of medical and social assistance, ensuring the preservation of public health
7. To ... the link of health care managers can be attributed to the head of the medical service in large hospitals, the head nurse, the dean in a medical institution of higher education, and so on.
8. ... a marketing specialist is a specialist who deals with the creation and expansion of demand, the problems of changing and reducing it, seeking as many customers as needed to sell the entire volume of services or products produced by the organization at the moment
9. It is not true that the inability of a medical service to store requires ...
10. highlights five main sections of instruction: "preparation", "clarification", "simplification", "revitalization", "be yourself"
11. The marketing complex includes 4 categories, known as 4P marketing, which includes ...
12. Tasks of marketing in ... demand - to find ways to link the inherent benefits of a product or service with the natural needs and interests of a person
13. The number of patients actually served by one doctor per year is determined by the formula Ф = Т х Р, where Т is ...
14. It is not true that strategic planning ...
15.… sources of secondary information are publications of advertising agencies, materials of market research institutes, industry statistics, etc.
16. ... understood the strategy as "defining the main long-term goals and objectives of the enterprise and approving the course of action and allocating the resources necessary for these goals"
17. Sale of goods, services in several outlets (computed tomography in the diagnostic center and city clinics) is ... sales
18. The required number of all doctors per year is calculated by the formula Pa = ∑ A x N x D, where A is ...
19. ... carried out through a comprehensive, systematic, impartial and regular study of the marketing environment, objectives, strategies and operational activities of the institution
20. A patient in health care is ... goods (services) to meet their needs
21. The efficiency of using the direct channel of product distribution lies in the fact that ...
22. ... is the amount of health care that health care providers can provide to the population in a given period of time
23. ... is the most common form of data collection in marketing, used by approximately 90% of researchers
24. As one of the main approaches to organizing marketing activities, it is used when the demand for goods exceeds supply and the cost of goods is very high
Collection of answers.
After purchase, you will receive a file with answers to the questions listed below:
1. Promotion of a healthy lifestyle, campaigns against smoking, drug addiction, family planning campaigns, etc. are all related to marketing ...
2. ... is the analysis, planning, implementation and monitoring of activities designed to establish, strengthen and maintain profitable exchanges with target customers in order to solve certain organizational problems: making a profit, increasing sales, increasing market share
3. Marketing ... is carried out with the aim of attracting vacationers and those wishing to receive a course of treatment in sanatoriums and medical institutions in specific climatic and geographical zones, cities, regions of the country
4. The product (service) becomes well known on the market at the stage ..., therefore, the task of the institution is to stay at this stage as long as possible: increase marketing costs for advertising, improve quality, improve service, reduce prices
5. In the broadest sense, marketing ... is a system of principles, methods and measures based on the collective study of consumer demand and the targeted formation of proposals for medical goods and services by the manufacturer
6. Under ... it is necessary to understand activities aimed at obtaining complete information about the needs of the population in various types of medical and social assistance, ensuring the preservation of public health
7. To ... the link of health care managers can be attributed to the head of the medical service in large hospitals, the head nurse, the dean in a medical institution of higher education, and so on.
8. ... a marketing specialist is a specialist who deals with the creation and expansion of demand, the problems of changing and reducing it, seeking as many customers as needed to sell the entire volume of services or products produced by the organization at the moment
9. It is not true that the inability of a medical service to store requires ...
10. highlights five main sections of instruction: "preparation", "clarification", "simplification", "revitalization", "be yourself"
11. The marketing complex includes 4 categories, known as 4P marketing, which includes ...
12. Tasks of marketing in ... demand - to find ways to link the inherent benefits of a product or service with the natural needs and interests of a person
13. The number of patients actually served by one doctor per year is determined by the formula Ф = Т х Р, where Т is ...
14. It is not true that strategic planning ...
15.… sources of secondary information are publications of advertising agencies, materials of market research institutes, industry statistics, etc.
16. ... understood the strategy as "defining the main long-term goals and objectives of the enterprise and approving the course of action and allocating the resources necessary for these goals"
17. Sale of goods, services in several outlets (computed tomography in the diagnostic center and city clinics) is ... sales
18. The required number of all doctors per year is calculated by the formula Pa = ∑ A x N x D, where A is ...
19. ... carried out through a comprehensive, systematic, impartial and regular study of the marketing environment, objectives, strategies and operational activities of the institution
20. A patient in health care is ... goods (services) to meet their needs
21. The efficiency of using the direct channel of product distribution lies in the fact that ...
22. ... is the amount of health care that health care providers can provide to the population in a given period of time
23. ... is the most common form of data collection in marketing, used by approximately 90% of researchers
24. As one of the main approaches to organizing marketing activities, it is used when the demand for goods exceeds supply and the cost of goods is very high
25. A characteristic feature of the use of an indirect channel of product distribution is that ...
26. The objectives of marketing in ... demand is to convince adherents of something to give up their habits, spreading fearsome messages, sharply raising prices, limiting the availability of a product or service
27. It is not true that the implementation of the goals of marketing research can be carried out ... by
28. In the opinion ..., the leader should perform the functions of foresight and planning, organization, order,
29. At the ... level, the head of a medical institution develops long-term plans, formulates goals, adapts to various changes and organizes relations with the external environment
30. The main advantage ... is the ability to see the cause and effect during marketing research
31. Accounting reports, materials of previously conducted research refer to ... sources of secondary information
32. The importance of management was especially clearly realized in ... the twentieth century, when this activity turned into a profession, into a field of knowledge, into an independent discipline, and the social stratum - into a very influential social force
33. According to A. Edaysis, an integrator as a type of leader ...
34. With ... leadership style, the leader encourages employees to actively participate in decision-making, personally controls each and encourages active action
35. Marketing ... is a set of active actors and forces acting outside organizations and influencing the ability of the marketing management to establish and maintain relationships of successful cooperation with clients
36. It is not true that the medical services market is characterized by ...
37. The load on a polyclinic doctor per hour (T) is determined by the formula T = 60 / ∑ x B x Dn, where B is ...
38. If the quality of personnel competitiveness is manifested often, then when assessing the level of competitiveness, it is set ... on a five-point scale
39. ... the price is set arbitrarily by the manufacturer (with a high price strategy)
40. Strategy ... stimulates distribution channels and involves actively offering goods to consumers
41. Determination of types of information sources and ways of its rational collection is ... a stage of marketing research
42. Process ... is central to business
43…. market segment shows how realistic a particular group of patients can be considered as a market segment, how stable it is in terms of the main defining characteristics
44. When assessing competitiveness at the stage of strategic marketing, priority should be given to ... the approach, forecasting future conditions
45. It is not true that in order to reduce the variability of services and ensure quality control, it is necessary ...
46. Coordinator in the team ...
47. According to the Mintzberg leadership classification, the head of a healthcare facility who participates in strategy meetings, oversees situations involving the initiation or development of improvement projects should be called ...
48. According to V. M. Chernyshev and A. Yu. Gendlin, a truly direct method of influencing people is only ... the method
49. At the stage of ... marketing, work is carried out to materialize and implement competitiveness standards
50. ... is a type of research in which, under controlled conditions, one or several factors change, while the rest remain unchanged
51. The pricing method, ..., is based on setting a low price to obtain a certain market share in order to achieve such a main goal as reducing the cost of a unit of production with a significant volume of output
52.… stage of marketing research is the analysis of the collected information
53. When determining competitive advantages, the most weightless quality for a doctor will be his ...
26. The objectives of marketing in ... demand is to convince adherents of something to give up their habits, spreading fearsome messages, sharply raising prices, limiting the availability of a product or service
27. It is not true that the implementation of the goals of marketing research can be carried out ... by
28. In the opinion ..., the leader should perform the functions of foresight and planning, organization, order,
29. At the ... level, the head of a medical institution develops long-term plans, formulates goals, adapts to various changes and organizes relations with the external environment
30. The main advantage ... is the ability to see the cause and effect during marketing research
31. Accounting reports, materials of previously conducted research refer to ... sources of secondary information
32. The importance of management was especially clearly realized in ... the twentieth century, when this activity turned into a profession, into a field of knowledge, into an independent discipline, and the social stratum - into a very influential social force
33. According to A. Edaysis, an integrator as a type of leader ...
34. With ... leadership style, the leader encourages employees to actively participate in decision-making, personally controls each and encourages active action
35. Marketing ... is a set of active actors and forces acting outside organizations and influencing the ability of the marketing management to establish and maintain relationships of successful cooperation with clients
36. It is not true that the medical services market is characterized by ...
37. The load on a polyclinic doctor per hour (T) is determined by the formula T = 60 / ∑ x B x Dn, where B is ...
38. If the quality of personnel competitiveness is manifested often, then when assessing the level of competitiveness, it is set ... on a five-point scale
39. ... the price is set arbitrarily by the manufacturer (with a high price strategy)
40. Strategy ... stimulates distribution channels and involves actively offering goods to consumers
41. Determination of types of information sources and ways of its rational collection is ... a stage of marketing research
42. Process ... is central to business
43…. market segment shows how realistic a particular group of patients can be considered as a market segment, how stable it is in terms of the main defining characteristics
44. When assessing competitiveness at the stage of strategic marketing, priority should be given to ... the approach, forecasting future conditions
45. It is not true that in order to reduce the variability of services and ensure quality control, it is necessary ...
46. Coordinator in the team ...
47. According to the Mintzberg leadership classification, the head of a healthcare facility who participates in strategy meetings, oversees situations involving the initiation or development of improvement projects should be called ...
48. According to V. M. Chernyshev and A. Yu. Gendlin, a truly direct method of influencing people is only ... the method
49. At the stage of ... marketing, work is carried out to materialize and implement competitiveness standards
50. ... is a type of research in which, under controlled conditions, one or several factors change, while the rest remain unchanged
51. The pricing method, ..., is based on setting a low price to obtain a certain market share in order to achieve such a main goal as reducing the cost of a unit of production with a significant volume of output
52.… stage of marketing research is the analysis of the collected information
53. When determining competitive advantages, the most weightless quality for a doctor will be his ...
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