FEFU Marketing in the tourism industry Loksa Anna Vladimirovna
Computer Exam - Marketing in the tourism industry - Otlicno
1. Reklama. Glavnye resenia v reklame: postanovka zelej, rabota reklamnogo agentstva, sostavlenie reklamnogo budjeta, resenia o soderjanii reklamnogo soobsenia, vybor sredstv massovoj informazii, reklama assoziazij, ozenka effektivnosti reklamnoj kampanii, pramoj marketing, priciny rasprostranenia pramogo marketinga, telemarketing, marketing otnosenij, razvitie integrirovannogo pramogo marketinga, razvitie sistemy bazy dannyh marketinga.
2. Zena. Faktory, kotorye nado prinimat_ vo vnimanie pri ustanovlenii zen: vnutrennie faktory, vliausie na prinatie resenij o zene; strategia marketing-miksa; izderjki; organizazionnye voprosy; vnesnie faktory, vozdejstvuusie na resenie o zenah; zeny i predlojenia konkurentov, drugie vnesnie faktory, soglasovannoe ustanovlenie zen.
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