Brand management answers Synergy (test for Excellent)
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Brand management (test with Synergy answers) Score 97 points out of 100. Excellent
1. The brand manager profession has appeared ...
at the beginning of the XX century.
in the 1930s.
in the 1950s.
2. The brand representing the name of the company is called ...
family brand
corporate brand
joint brand
economy class brand
3. Retail audit data allow us to assess ...
brand representation
market share of a particular brand
market volume
brand representation, market share of a particular brand and market size
4. Promotion of goods from the manufacturer to the end consumers in the most effective way is ...
5. A store-check is ...
checking the display of goods
study of the assortment list of stores
price monitoring
census of assortment and prices in retail outlets
6. The brand concept is ...
positioning idea
brand selection criterion
selection criterion for packaging (labels)
positioning idea, as well as criteria for choosing a brand and packaging (label)
7. A private label is a brand ... of a merchant
8. This method of creating a brand, like ..., is usually the most expensive
copying someone else´s brand
purchase of a finished brand
attraction of specialized agencies
9. The stage of creating a brand, which is the formulation of goals - ...
project planning
analysis of the current state of the brand (only for existing brands)
goal setting
formulation of the essence of the brand
10. A legally enforceable mark or part thereof is ...
brand name
brand
vintage mark
trademark
11. That part of the mark that can be recognized but impossible to pronounce - ...
brand name
brand
vintage mark
trademark
12. The success of a consumer brand depends on ...
on the quality of the product and its stability
on behalf of and logo (i.e. the brand itself)
from packaging and prices
from distribution and advertising
on the quality of the product and its stability, on the name and logo (i.e. the brand itself), on packaging and price, as well as on distribution and advertising
13. Scope of application of the "Analysis of sales" block in retail audit - ...
determination of the level of market representation
determination of position in the market
analysis of the real response of the trading structure
determination of the level of competitiveness
14. When one of the variants of the name does not fit for various reasons, it is necessary ...
come up with a new option
use the best old version
conduct a survey and choose from the old options the one that will appeal to the majority of respondents
15. The element of the marketing mix that is at the center of attention in brand management is ...
product
people
commodity movement
price
16. The main purpose of branding is to ...
inform the audience about the new brand
motivate its competitive brand advantages
reach as many target buyers as possible, form the widest possible target audience
increase the loyalty of potential buyers
17. Expanded brand availability is shaped by ...
product
brand awareness due to "pushing"
expanded brand awareness
expanded brand image
18. Buying a brand (consumer product) ...
depends on the preference of the buyer in relation to her
subject to the availability of this brand (availability)
does not depend on the preference of the buyer in relation to it, nor on the availability of this brand (availability for sale)
depends both on the preference of the buyer in relation to it, and on the availability of this brand (availability for sale)
19. Finished marketing research (statistical information, general research results, etc.) are called ...
primary
secondary
tertiary
20. That part of the mark that can be pronounced - ...
brand name
brand
vintage mark
trademark
21. Scope of application of the "Price Analysis" block in retail audit - ...
determination of the level of competitiveness
determination of position in the market
determination of the level of market representation
analysis of the real response
1. The brand manager profession has appeared ...
at the beginning of the XX century.
in the 1930s.
in the 1950s.
2. The brand representing the name of the company is called ...
family brand
corporate brand
joint brand
economy class brand
3. Retail audit data allow us to assess ...
brand representation
market share of a particular brand
market volume
brand representation, market share of a particular brand and market size
4. Promotion of goods from the manufacturer to the end consumers in the most effective way is ...
5. A store-check is ...
checking the display of goods
study of the assortment list of stores
price monitoring
census of assortment and prices in retail outlets
6. The brand concept is ...
positioning idea
brand selection criterion
selection criterion for packaging (labels)
positioning idea, as well as criteria for choosing a brand and packaging (label)
7. A private label is a brand ... of a merchant
8. This method of creating a brand, like ..., is usually the most expensive
copying someone else´s brand
purchase of a finished brand
attraction of specialized agencies
9. The stage of creating a brand, which is the formulation of goals - ...
project planning
analysis of the current state of the brand (only for existing brands)
goal setting
formulation of the essence of the brand
10. A legally enforceable mark or part thereof is ...
brand name
brand
vintage mark
trademark
11. That part of the mark that can be recognized but impossible to pronounce - ...
brand name
brand
vintage mark
trademark
12. The success of a consumer brand depends on ...
on the quality of the product and its stability
on behalf of and logo (i.e. the brand itself)
from packaging and prices
from distribution and advertising
on the quality of the product and its stability, on the name and logo (i.e. the brand itself), on packaging and price, as well as on distribution and advertising
13. Scope of application of the "Analysis of sales" block in retail audit - ...
determination of the level of market representation
determination of position in the market
analysis of the real response of the trading structure
determination of the level of competitiveness
14. When one of the variants of the name does not fit for various reasons, it is necessary ...
come up with a new option
use the best old version
conduct a survey and choose from the old options the one that will appeal to the majority of respondents
15. The element of the marketing mix that is at the center of attention in brand management is ...
product
people
commodity movement
price
16. The main purpose of branding is to ...
inform the audience about the new brand
motivate its competitive brand advantages
reach as many target buyers as possible, form the widest possible target audience
increase the loyalty of potential buyers
17. Expanded brand availability is shaped by ...
product
brand awareness due to "pushing"
expanded brand awareness
expanded brand image
18. Buying a brand (consumer product) ...
depends on the preference of the buyer in relation to her
subject to the availability of this brand (availability)
does not depend on the preference of the buyer in relation to it, nor on the availability of this brand (availability for sale)
depends both on the preference of the buyer in relation to it, and on the availability of this brand (availability for sale)
19. Finished marketing research (statistical information, general research results, etc.) are called ...
primary
secondary
tertiary
20. That part of the mark that can be pronounced - ...
brand name
brand
vintage mark
trademark
21. Scope of application of the "Price Analysis" block in retail audit - ...
determination of the level of competitiveness
determination of position in the market
determination of the level of market representation
analysis of the real response
23. Mail services, job search resources, site hosting systems can be categorized as "..."
content projects
online services
internet services
e-commerce
brand transferred from offline business
24. The stage of the life cycle of a brand, which usually resorts to "revitalizing" its sales - stage ...
birth
market launch
maturity
aging
25. The brand renewal process is called ...
rationalization of the brand
rebranding
brand orientation
26. A business brand that is built exclusively on the Internet is ...
Inside Brand
Outside Brand
Inside-Outside Brand
27. As the main method for choosing a name ... test
use quantitative
use quality
can use both quantitative and qualitative
28. Brand exposure to criticism ... for the purchase of a particular product
influences
usually not affected
never affects
29. The term denoting a name, sign, symbol intended to identify the goods or services of one seller - "..."
brand name
brand
vintage mark
trademark
30. A brand, in the creation and promotion of which the Internet acts as an auxiliary tool, is ...
Inside Brand
Outside Brand
Inside-Outside Brand
31. The main goal of brand management is ...
increasing the importance of the product in the perception of the consumer, increasing the brand value
decrease in the importance of the product in the perception of the consumer, weakening of the brand value
stabilization of the significance of the product and the value of the brand in the perception of the consumer
32. Using an existing brand to launch a new product or product line to the market is… a brand
33. Companies and services that provide services on the Web can be classified under the category "..."
content projects
online services
internet services
e-commerce
brand transferred from offline business
34. Design studio ...
develops the brand concept
develops a brand
designs packaging
carries out marketing research
35. Scope of application of the "Analysis of distribution" block in retail audit - ...
analysis of the real response of the trading structure
determination of position in the market
determination of the level of competitiveness
determination of the level of market representation
36. The organization of marketing by commodity was the first to be introduced by the company:
Unilever;
Procter & Gamble;
Wimm-Bill-Dann;
Danone.
37. A brand is:
the object of the philatelist´s hobby;
value that generates income;
a name, symbol, picture, or a combination thereof, intended to identify a product or service, is the same as a "brand".
content projects
online services
internet services
e-commerce
brand transferred from offline business
24. The stage of the life cycle of a brand, which usually resorts to "revitalizing" its sales - stage ...
birth
market launch
maturity
aging
25. The brand renewal process is called ...
rationalization of the brand
rebranding
brand orientation
26. A business brand that is built exclusively on the Internet is ...
Inside Brand
Outside Brand
Inside-Outside Brand
27. As the main method for choosing a name ... test
use quantitative
use quality
can use both quantitative and qualitative
28. Brand exposure to criticism ... for the purchase of a particular product
influences
usually not affected
never affects
29. The term denoting a name, sign, symbol intended to identify the goods or services of one seller - "..."
brand name
brand
vintage mark
trademark
30. A brand, in the creation and promotion of which the Internet acts as an auxiliary tool, is ...
Inside Brand
Outside Brand
Inside-Outside Brand
31. The main goal of brand management is ...
increasing the importance of the product in the perception of the consumer, increasing the brand value
decrease in the importance of the product in the perception of the consumer, weakening of the brand value
stabilization of the significance of the product and the value of the brand in the perception of the consumer
32. Using an existing brand to launch a new product or product line to the market is… a brand
33. Companies and services that provide services on the Web can be classified under the category "..."
content projects
online services
internet services
e-commerce
brand transferred from offline business
34. Design studio ...
develops the brand concept
develops a brand
designs packaging
carries out marketing research
35. Scope of application of the "Analysis of distribution" block in retail audit - ...
analysis of the real response of the trading structure
determination of position in the market
determination of the level of competitiveness
determination of the level of market representation
36. The organization of marketing by commodity was the first to be introduced by the company:
Unilever;
Procter & Gamble;
Wimm-Bill-Dann;
Danone.
37. A brand is:
the object of the philatelist´s hobby;
value that generates income;
a name, symbol, picture, or a combination thereof, intended to identify a product or service, is the same as a "brand".
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