Content: Экономика и право в здравоохранении косметологии Лукьянов НВ 2019.pdf (3.26 MB)
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The textbook is prepared in accordance with the current State educational standard for students of professional education in the specialties "Nursing", "Nursing in cosmetology", "Cosmetic aestheticist" and "Cosmetics". The manual contains questions of General economic theory, health Economics, medical law and the basics of practical activity. It contains tests, security questions, and tasks. It is intended for students and teachers of the medical professional education system; it can also be interesting for bachelors of nursing, students of medical schools, as well as for anyone interested in law, Economics and management in healthcare.
Table of contents
Abbreviations 6
Chapter 1. Introduction 7
Chapter 2. Fundamentals of health Economics 9
2.1. Health Economics. General concepts 9
2.2. The concept of economic effect and efficiency in health care 10
Chapter 3. health Financing 11
3.1. global health financing Models 11
3.2. Sources of healthcare financing in Russia 11
3.3. payment Methods for outpatient and inpatient care 13
3.4. financial environment of LPU 14
Chapter 4. Market relations in healthcare 15
4.1. Features of market relations in healthcare 15
4.2. Pricing for medical services 16
Chapter 5. Remuneration in healthcare 16
5.1. Working hours of medical workers. Working at night and on public holidays 17
5.2. Remuneration of employees of Federal public health institutions that are funded by the budget 18
Chapter 6. the Concept of entrepreneurship in healthcare 20
6.1. the concept of entrepreneurship 20
6.2. Types of legal entities and their organizational and legal forms 21
6.3. Main stages of business activity 23
6.4. Business plan 23
Chapter 7. Marketing in healthcare 24
7.1. the Concept of marketing 24
7.2. marketing Management 26
7.3. Marketing environment 27
7.4. Marketing cycle and marketing complex 28
7.4.1. Marketing cycle: components of the concept, implementation conditions 29
7.4.2. Situational (SWOT) analysis 29
7.5. Features of medical marketing 32
7.6. the Essence of pharmaceutical marketing 33
Chapter 8. Economic analysis of the Clinic 34
8.1. Essence, methods, types of economic analysis 34
8.2. Indicators of use of fixed assets and medical equipment 35
8.3. Indicators of use of personnel 36
8.4. Indicators of the use of funds 37
8.5. Indicators of bed Fund usage in 38
Chapter 9. Concepts and system of medical law 40
9.1. Concept of law 40
9.2. Structure of legal relations 41
9.3. Offense and legal liability 42
9.4. types of offenses 43
Chapter 10. Medical law. Legal regulation of healthcare in Russia 43
10.1. the Concept of medical law 43
10.2. Legal protection of citizens ´ health in Russia 44
Chapter 11. Rights of citizens in the sphere of health protection 45
11.1. Concept and types of patient rights 45
11.2. Social rights and guarantees 46
11.3. Rights of various categories of citizens 47
11.4. rights of citizens in providing them with medical care 48
11.5. Social tax deductions 51
11.6. Types of violations of the patient´s rights 51
Chapter 12. Rights of medical workers, ways and means of their protection 54
12.1. Rights of medical workers 54
12.2. Ways to protect the rights of medical workers 57
Chapter 13. Civil and legal relations in the field of medicine 58
13.1. Concept and characteristics of civil law relations 58
13.2. Contract for the provision of medical and preventive care 61
Chapter 14. Legal regulation of paid medical services 62
14.1. Private medical practice 62
14.2. Contract for paid medical care 64
14.3. Main provisions of the contract for the provision of paid medical services 66
Chapter 15. Organization of a beauty salon 68
15.1. Types of beauty salons 68
15.1.1. Cosmetology clinic 69
15.2. Regulatory framework for salon business 70
15.3. list of documentation for a beauty salon 73
15.4. market Capacity of beauty salons 76
15.5. Target consumers 78
Tasks 83
Control questions and tests 84
Normative-legal acts 86
Literature (list of sources) 87
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