Marketing (Answers Synergy tests)
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Marketing (Answers Synergy tests) ready answers 30 questions score 93 points
Based on the results of the “product - market” matrix, the result is a choice
areas for development
assortment for development
priorities and strategies of actions at the intersection of "product - market"
New product development technology includes ...
search for new ideas
economic analysis
calculation of logistics costs
product concept development
The criteria for segmentation of legal entities include ...
criteria for the socio-economic development of regions
objective characteristics of consumer enterprises
demographic criteria
The Product Improvement marketing concept is that the main effort is focused on ...
improving the efficiency of the distribution system
constant improvement of goods
sales and customer promotion
identifying the needs and requirements of target markets and ensuring desired satisfaction
The functional specialist´s strategy is ...
strategy., assuming a large assortment of goods in various markets, not related
strategy of a specialist striving for a high market share in a well-defined niche
a strategy that focuses on one function, but serves a wide range of clients
The positioning formula includes ...
product category
functional purpose
target consumer group
competitive advantages
In a media plan, companies usually describe ...
activities to promote
timetable
target audience
budget
... can be classified as out-of-office research
Articles on the Internet
Experiment
Observations
Strategic planning requires ... type of analysis
logistic
interior
external
It is not true that you can include in the positioning formula ...
functional purpose
target consumer group
competitive advantages
It is not true that the types of marketing research include ...
causal
descriptive
probing
financial
It is not true that the key parameters of the effectiveness of marketing communications include ...
clearly set goals (knowing your audience and their expected responses)
planning of communication channels and message efficiency
advance offer of discounts
The strategies on the matrix of I. Ansoff include ...
product development
diversification
aggressive growth
Among the main functions of marketing in the company are ...
financial
analytical
production (assortment development)
sales (sales support)
personnel Management
The primary sources of information include ...
interview
observation
focus groups
statistics
Secondary sources of information include ...
interview
press
the Internet
statistics
experiment
Marketing research work begins ...
with research plan development
from collecting information
with problem definition and research objectives
Concentration strategy is ...
strategy., assuming a large assortment of goods in various markets, not related
strategy of a specialist striving for a high market share in a well-defined niche
a strategy that focuses on one function, but serves a wide range of clients
The role of marketing communications is in ...
motivation to take action, i.e. shopping
calculation of profit
unique selling proposition (advantage) over analogues, benefit for the client
The positioning strategy "proposing a solution to a problem" is a strategy that ...
which is based on a certain image, lifestyle of consumers
according to which the buyer purchases a product not for the purpose of consumption, but for the purpose of solving a certain problem
which focuses on the distinctive properties of a branded product
... can be classified as desk research
Secondary inside information
Secondary external information
Observations
The "concentration" strategy (according to M. Porter) is ...
uniqueness in the mass market
lowest cost on the mass market
work in a niche
Based on the results of the “product - market” matrix, the result is a choice
areas for development
assortment for development
priorities and strategies of actions at the intersection of "product - market"
New product development technology includes ...
search for new ideas
economic analysis
calculation of logistics costs
product concept development
The criteria for segmentation of legal entities include ...
criteria for the socio-economic development of regions
objective characteristics of consumer enterprises
demographic criteria
The Product Improvement marketing concept is that the main effort is focused on ...
improving the efficiency of the distribution system
constant improvement of goods
sales and customer promotion
identifying the needs and requirements of target markets and ensuring desired satisfaction
The functional specialist´s strategy is ...
strategy., assuming a large assortment of goods in various markets, not related
strategy of a specialist striving for a high market share in a well-defined niche
a strategy that focuses on one function, but serves a wide range of clients
The positioning formula includes ...
product category
functional purpose
target consumer group
competitive advantages
In a media plan, companies usually describe ...
activities to promote
timetable
target audience
budget
... can be classified as out-of-office research
Articles on the Internet
Experiment
Observations
Strategic planning requires ... type of analysis
logistic
interior
external
It is not true that you can include in the positioning formula ...
functional purpose
target consumer group
competitive advantages
It is not true that the types of marketing research include ...
causal
descriptive
probing
financial
It is not true that the key parameters of the effectiveness of marketing communications include ...
clearly set goals (knowing your audience and their expected responses)
planning of communication channels and message efficiency
advance offer of discounts
The strategies on the matrix of I. Ansoff include ...
product development
diversification
aggressive growth
Among the main functions of marketing in the company are ...
financial
analytical
production (assortment development)
sales (sales support)
personnel Management
The primary sources of information include ...
interview
observation
focus groups
statistics
Secondary sources of information include ...
interview
press
the Internet
statistics
experiment
Marketing research work begins ...
with research plan development
from collecting information
with problem definition and research objectives
Concentration strategy is ...
strategy., assuming a large assortment of goods in various markets, not related
strategy of a specialist striving for a high market share in a well-defined niche
a strategy that focuses on one function, but serves a wide range of clients
The role of marketing communications is in ...
motivation to take action, i.e. shopping
calculation of profit
unique selling proposition (advantage) over analogues, benefit for the client
The positioning strategy "proposing a solution to a problem" is a strategy that ...
which is based on a certain image, lifestyle of consumers
according to which the buyer purchases a product not for the purpose of consumption, but for the purpose of solving a certain problem
which focuses on the distinctive properties of a branded product
... can be classified as desk research
Secondary inside information
Secondary external information
Observations
The "concentration" strategy (according to M. Porter) is ...
uniqueness in the mass market
lowest cost on the mass market
work in a niche
The concept of socio-ethical marketing is that the main efforts are focused on ...
identifying the needs, requirements and interests of target markets and providing desired satisfaction while maintaining or enhancing the well-being of the consumer and society at large
constant improvement of goods
identifying the needs and requirements of target markets and ensuring the desired satisfaction
sales and customer promotion
Indicators such as relate to the quality indicators of the target market
structure of customer needs
rate of market change
market size
ways of obtaining information by the consumer
... belong to the microenvironment of the company
Technological factors
Competitor analysis
Customer analysis
Supplier analysis
Using the marketing system, you can solve problems such as
determination of the company´s financial stability
identification of potential demand and unmet needs
product assortment and price planning
development of measures for the fullest satisfaction of existing demand
development of measures to improve the organization of production
Among the key parameters of the effectiveness of marketing communications - ...
creating a communication message
planning of communication channels and message efficiency
quality improvement
The "differentiation" strategy (according to M. Porter) is ...
uniqueness in the mass market
lowest cost on the mass market
work in a niche
It is not true that the criteria for evaluating the selected strategies include ...
differentiation
cost
risks
flexibility (when variations are allowed along the way)
efficiency (goal achievement based on results)
The "price leader" strategy (according to M. Porter) is ...
uniqueness in the mass market
lowest cost on the mass market
work in a niche
identifying the needs, requirements and interests of target markets and providing desired satisfaction while maintaining or enhancing the well-being of the consumer and society at large
constant improvement of goods
identifying the needs and requirements of target markets and ensuring the desired satisfaction
sales and customer promotion
Indicators such as relate to the quality indicators of the target market
structure of customer needs
rate of market change
market size
ways of obtaining information by the consumer
... belong to the microenvironment of the company
Technological factors
Competitor analysis
Customer analysis
Supplier analysis
Using the marketing system, you can solve problems such as
determination of the company´s financial stability
identification of potential demand and unmet needs
product assortment and price planning
development of measures for the fullest satisfaction of existing demand
development of measures to improve the organization of production
Among the key parameters of the effectiveness of marketing communications - ...
creating a communication message
planning of communication channels and message efficiency
quality improvement
The "differentiation" strategy (according to M. Porter) is ...
uniqueness in the mass market
lowest cost on the mass market
work in a niche
It is not true that the criteria for evaluating the selected strategies include ...
differentiation
cost
risks
flexibility (when variations are allowed along the way)
efficiency (goal achievement based on results)
The "price leader" strategy (according to M. Porter) is ...
uniqueness in the mass market
lowest cost on the mass market
work in a niche
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