Diploma PR as a tool for promotion of tour services

Introduction 4
Chapter 1. Theoretical aspects of PR-promotion of tourist services 7
1.1 Concept, goals, objectives and functions PR 7
1.2 Features of PR in the field of tourism 15
1.3 Organization of PR-promotion of tourist products 22
Conclusions on 1 chapter 34
Chapter 2. Analysis of PR activities of LLC VOTPUSKE 38
2.1. Economic characteristics of LLC VOTPUSKE 38
2.1.1. General characteristics of LLC VOTPUSKE 38
2.3. General description of the means of promotion of LLC VOTPUSKE 54
2.4. Measures to promote travel services LLC VOTPUSKE 63
Conclusions of Chapter 2, Chapter 67
Conclusion 70
References 73
Annexes 77