Coursework in social networks

Introduction 3
1 Theoretical and methodological foundations of the use of social networks in the promotion of products and services of enterprises 5
1.1 Social networks and their communication potential 5
1.2 Problems and opportunities of using social networks in promoting products and services of enterprises in the current economic conditions 13
1.3 Theoretical model of the use of social networks and their communication potential 19
Conclusions on the first chapter 26
2. Assessment of the use of social networks and their communication potential 29
2.1 Organization of promotion of travel services through social networks 29
2.2. Efficiency of using social networks 36
2.3 The main directions of effective use of social networks and their communication potential 38
Conclusions on chapter 2 45
List of used literature 49