EXERCISE 1
Write down what it is:
1. The value of your company on the market
2. What is unique about cooperation with you. (Remember that Uniqueness assumes that only you have it).
3. Create a message to the market, which contains the value and uniqueness of cooperation with you. 2-3 sentences. Bright images. "Chaining phrases." Start your work day with the fact that you are reading this message and if you come up with new ideas you are adding. Gradually, you will have a refined proposal that will attract the client.
4. Write 5 questions on contact with which you can start a conversation with the client. (For example: about the weather, about the general situation, about the news, about the event, etc.) We remember that this question is needed in order to establish contact, to understand the mood of the interlocutor, to arrange it for a conversation
ACTIVITY 2
1. Formulate the question of presentation on the structure: Let me tell you how (we can solve this or that problem).
2. Write a presentation of any of your products, taking into account 4 main blocks:
• Characteristics of the proposal. What do you propose as a solution.
• The benefits of using your product. What a person (company) will get from using your product.
• An example of success, when a person used the product and this led him to solve the problem. (History of success).
• Emotional component. Emotional words, metaphors, images, immersing the client in a happy future: "Imagine ...."
ACTIVITY 3
Write three options for completing the transaction for your product:
1. Direct method.
2. An alternative way. (a sentence of several options).
3. Ownership.
In your opinion, in which cases is it most appropriate to use each of these methods?
ACTIVITY 4
1. Write min the cost of the product from which you start at the customer´s question "How much does it cost?" At the beginning of the negotiations.
2. Write an example price for a customer whose order parameters are similar. This method allows the client to orient in that at such parameters the price will be approximately equal. (Example: Last week we ordered a kitchen with a similar quadrature, the fittings, it was true, was Italian and the price turned out to be 235 thousand rubles., What materials do you plan to use? - we translate the issue into the identification of needs.
3. Write a price representation of any of your products using the "Sandwich" method.
4. Present the price to the customer using the dividing method for the period of use (day, week, month). Use the contrast rule.
5. What steps of granting discounts can be at sale of a product. Write 3 steps of giving a discount in the format: We give you a discount of ___% if ...
ACTIVITY 5
1. Define your type according to the DISC system based on your prevailing behavior. Write 5 strong and 5 weaknesses of this type of behavior, so that we can correct our behavior when communicating with the client.
2. Summarize the results of 5 meetings with clients, where the transaction did not take place and ask each client one question: "In any case, cooperation would be possible?".
3. Write one proposal based on the client´s recommendation for each meeting, what you can do to make the deal happen.
ACTIVITY 6
Write a call script using the algorithm:
• Introduce yourself and your company
• Denote the purpose or cause of the call
• Gift to the customer
• Ask the value question
• Make an appointment or ask a question on the presentation by phone (4 fingers).
A task:
90 days to work on the system "Fifth" for the steady consolidation of the skill.
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