Contents
Introduction 2
Chapter 1. Theoretical peculiarities of marketing research 4
1.1.Ponyatie marketing research, goals, objectives and classification of 4
1.2.Marketingovoe research goods 8
1.3. Planning and market research 14
Chapter Summary January 15
Chapter 2. Market research bitter chocolate 17
2.1.Harakteristika assortment of chocolate at the Omsk market 17
2.2.Issledovanie consumer preferences 22
Conclusions Chapter February 31
Conclusion 34
References 34
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