Ценообразование практическая с ответами,6 заданий

Practical exercises on discipline "Pricing"


Task 1. Define: the wholesale price of the enterprise, the retail price, the retail price structure. When: total cost of the product - 40 rub .; the level of profitability of expenses - 20%; VAT - 10 rub .;


margin intermediary organizations - 5 rubles .; trade allowance -15% to the sale price of intermediaries.


Task 2. Determine whether favorably to the manufacturer to reduce the price of 0.2 rubles., If the current price of goods of 3 rubles., Planned sales of 1 million units. It is known that after the competition by also lower their prices. Index


price elasticity of demand of 1.6.


Task 3. The total cost of the company per unit of product in the current year amounted to 3500 rubles. When calculating the price lays the firm profit margins (profit share price) of 25%. In an inflationary environment, an increase in the cost of 250 rubles. Calculate: a) price, which would fully reimburse the costs of the firm and would retain profits (per unit of product) in the same amount; b) price, which would not only recoverable costs, but also provides the profit margin of 25%.


Task 5. Calculate the average annual price of the product, if it is known that the price of the beginning of the year was 15 den. u for pcs., the price increased from 18.03 to 10%, and from 20.07 -


another 12%. The turnover on sales for the year amounted to 800 thousand. Den. units., for 1 square. - 200 thousand. Den. units., including in March - 70 th. den. u, for the II quarter. - 240 thousand. Den. units., July - 60 thousand. den. u


Task 6. Assume that the company under the terms of slide in prices received an order for a bet of any equipment. The date of receipt of the order - 2008 delivery date - in 2009 proposed supplier conditions define the following slide layouts prices components: the cost of materials - 50%; the cost of labor - 25%; - Fixed costs - 25%. It is expected that in 2008-2009. material prices will rise by 17%, and the rate of nominal wage rise in engineering by 25%. Having a base price of 100 conventional units, the formula to determine the percentage of increase of the price slide.