Text control work on discipline "Marketing", the number of questions - 50.
Task 1
Question 1. What principles modern ideology of marketing management?
execution of the main objectives of the company;
focus on the producer;
Minimum system device management and production company to market requirements;
impact on the market using all available means to reduce demand;
all of the above.
Question 1. What is the responsibility of the marketer?
make payments to the state budget, to form and maintain market ;;
pay salaries, build and maintain the market to make payments to the state budget;
expect business plan, facilitate sales and increase its efficiency, to pay wages;
determine how to use the demand, we can make a profit, build and maintain the market to facilitate sales and increase its effectiveness;
determine how to use the demand, we can make a profit; facilitate sales and increase its effectiveness.
Question 3. What applies to components of the production, from a marketing standpoint?
quality, packaging, availability of raw materials, transportation;
timely repair, outlook, problems of labor;
availability of electricity, fuel, raw materials, packaging;
prognosis, quality, packaging, availability of raw materials, labor problems;
availability of raw materials and personnel.
Question 4. What is a "product development"?
This way the company with existing products to new target markets by opening new channels of distribution of goods;
to provide a new or improved product on the existing market to better meet their needs;
penetration in existing markets with existing products by changing the other three components of the marketing mix;
offer a new product for the company in a new market, which is the most difficult task of all the above;
all of the above.
Question 5. How is divided the market, in terms of marketing?
the consumer market, the investment market, the labor market;
the labor market, the consumer market;
Market retail (wholesale) trade, the consumer market;
the investment market, the commercial market;
Market retail (wholesale) trade, consumer and labor markets.
Task 2
Question 1: Which of the options is part of the marketing?
people, animals, products;
products, people, price, promotion, place;
products, production, promotion and price;
people, production, goods;
raw materials, finance, people.
Question 2. What is the purpose of goods?
an overview of the product as a means of meeting a potential buyer;
specific technical and economic characteristics of the goods;
crafted version of the idea, which expresses basically meet the need;
a means of meeting the specific needs of the target market;
availability of raw materials, production capacity, product adaptability, the uniqueness of the product.
Question 3. Release of the type of goods, depending on the position in the market must be stopped?
"Cash cows";
"Rising Star";
"Deadwood";
"Dogs";
"Cats".
Question 4: What is the right owner of the trademark?
distribute items of this brand in the market;
to profit from the sale of this product;
have this product and make a profit;
be responsible for the quality of the goods, make profits and have the goods;
have the goods, but not accept responsibility for its quality.
Question 5. What are the methods of establishing the price?
based on the availability of goods in the warehouse, on the basis of sales;
on the basis of production, based on the distribution of goods;
based on the location and storage of goods;
based on wholesale prices, on the basis of movement of commodity weight;
based on costs, on the basis of demand.
Activity 3
Question 2. What is the incentive fee?
improvement in profitability of the company;
fixed discount as a percentage of the invoice to settle the problems;
annual interest, which agree to the supplier and retailer;
Discount expressed as a certain percentage of the list price;
Fixed discounts offered to retailers for prompt payment of goods.
Question 3: What could be the indirect distribution channels in the degree of control?
State and non-State;
national and local;
guided and unguided;
external and internal;
price and product.
Question 4: What is the main task of the advertiser?
establish contacts with suppliers of products;
offer a variety of options for advertising;
deal only with the financial aspects of advertising activity;
to encourage consumers to buy the advertised product, the product;
all of the above.
Question 5. What determines the nature of advertising?
the time of release of the goods;
personal qualities of marketing;
merchants;
manufacturer;
product and its potential buyers.
Task 4
Question 1. What is the final link in trade in goods movement?
wholesale;
foreign;
retail;
consumer;
interior.
Question 2. What does not belong to an uncontrolled parameters?
the parameters of the technological environment;
the parameters of the production plan;
Options competitive environment of the company;
Options general economic environment;
Options legislative environment.
Question 3. Which distribution channel are self-service stores?
hypermarkets;
Wholesalers;
supermarkets;
regional chain;
total trade.
Question 4: What relates to the benefits of market segmentation?
a better understanding of customers and competitors;
better customer satisfaction;
products and services more precisely "tuned" to the needs of the market;
more efficient allocation of resources;
all of the above.
Question 5. What is the differentiated marketing?
several segments are considered as two trading market;
for a few selected segment offers appropriate marketing mix;
as the target market, the company chooses one of its selected segments;
select one main market, while the rest are secondary;
several segments are considered as a single target market and offer him a single complex.
Task 5
Question 1: What are the disadvantages of secondary information?
Many of its species are inexpensive;
it may not be suitable for research due to its incomplete;
usually it is going fast;
there are often multiple sources, that allows you to map data;
all of the above.
Question 2. What does Subsystem market research?
It forms a database on the state of the environment of the company, the market and its infrastructure;
It facilitates the development and adoption of the heads of intelligent solutions for strategic planning of the company;
It forms a database to determine the characteristics and capacity of the market;
to report data on orders, sales;
It allows on the basis of various economic and mathematical methods to determine the assessment of the firms in the market.
Question 3. Which group of numbers on the code of goods, you can learn the country of manufacture?
the second group of 4 digits;
the third group of 5 digits;
the first group of 3 digits;
for the fourth group of numbers 1;
for the fourth group of numbers 1.
etc.
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24.06.2018 13:54:39
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