The 22 Immutable Laws of Marketing

In our books, articles, speeches and video-films, we analyzed in detail the principles of marketing. We have developed a strategic model of the marketing process, including the physical model of the human mind, for the promotion of which we have used the concept of "positioning". We have also developed a military model of the market, in which companies and brands are divided into defensive, offensive, flanking and guerrilla, according to their way of doing marketing war.

As a result of many years of work on the principles and problems of marketing, we have formulated the essence of our findings in the fundamental laws that govern success and failure in the marketplace.

We have called these principles "Immutable Laws of Marketing," and there are only 22. Break them at your own risk.