Content: sport_business.zip (6.79 MB)
Uploaded: 30.01.2013

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Galkin VV Sports business managers. Textbook. - 2013, 182 pages


In this book, students and practicing managers can find answers to many of their questions, get to know the structure and principles of the functioning of a modern sports business. The material of the book is built so that in a simple, accessible way to present the main sections and activities of sports business, show his drivers and technology work of sports managers.


In order to facilitate the perception of the nearly all sections including illustrations and flow charts that help improve understanding and memorizing of certain principles of the sports business.


The author hopes that the reader is familiar with this book will contribute to the promotion of sports business, the dissemination of knowledge about sports and sports business, help in choosing a career, sports manager for people who have decided to make sport their profession.
TABLE OF CONTENTS


Chapter 1. The emergence and development of sports business

Chapter 2. Organization and carrying out sports show

Chapter 3. Forms of ownership and methods of management of professional sports clubs

Chapter 4. Trademarks and naming in the sports business

Chapter 5. Business for sports paraphernalia

Chapter 6. Advertising and sponsorship in sport

Chapter 7. Competitive sports business

Chapter 8. Sports fashion and fitness as a business

Chapter 9. Sports Business and Internet

Chapter 10. Ticket and media business in the sports industry
07.07.2015 9:36:46
Спасибо
01.06.2014 14:39:05
Спасибо за доступную цену за такую полезную книгу по редкой теме -спортивный менеджмент. Надеюсь, поможет в написании и при защите выпускной работы.